Unibet Bets on Bingo Using Software from Parlay Entertainment

Parlay Entertainment Inc. (TSX VENTURE: PEI), the world's leading supplier of Internet bingo solutions, is pleased to announce that Unibet has added Parlay-powered bingo to its offering of online games. Unibet is one of the largest privately owned gambling operators in the European market with more than 1.3 million customers in over 100 countries. Unibet provides services in 20 languages and has initially launched Unibet Bingo in Swedish, with other languages to follow. Registered users can access the game through the Unibet gaming portal at www.unibet.com.

Founded in 1997, Unibet offers a comprehensive range of online gambling products including sports betting, live betting, casino, poker, lotteries and soft games. The addition of online bingo is part of Unibet's long-term strategy to broaden its product range beyond sports betting.

Unibet Bingo uses Parlay's new Swedish Variant Bingo software, featuring the five-part game popular in bingo halls throughout Sweden.

The addition of Unibet strengthens Parlay's multi-national customer base. More brand name companies use Parlay's leading technology than any other software company in the Internet bingo industry.

"We're pleased to launch Unibet Bingo which will further broaden our 'moneytainment' offer. Bingo gives us the opportunity to reach out to new demographics and broaden our customer base as well as the opportunity to cross-promote bingo with our existing suite of products," said Petter Nylander, CEO Unibet.

"Online bingo continues to expand into countries that have a strong tradition of land-based bingo," said Andrew Branscombe, Vice President of Sales for Parlay Entertainment. "With its large, international player base, Unibet is an ideal partner to bring this popular form of entertainment to new markets. Moving forward, Unibet will benefit from Parlay's multilingual capabilities as it deploys its bingo offering in other countries."

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo(1), Parlay is the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, Yahoo! and MSN.

Parlay has an eight year proven track record built on the success of our clients: In 2005, more than 2.8 million players wagered nearly $2 billion USD on gaming websites that use Parlay software. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

About Unibet

Unibet was founded in 1997 and is an online gambling company with its headquarters in London. Unibet Group plc has been listed on Stockholmsborsen's O-list since June 2004. The company is one of the largest privately-owned gambling operators in the European market and provides services in 20 languages through www.unibet.com. Today, Unibet has more than 1,340,000 customers in over 100 countries. Unibet is a member of the EBA, European Betting Association and is certified by G4, Global Gaming Guidance Group. Unibet's activities are licensed in the UK and in Malta.

More information about Unibet Group plc can be found on www.unibetgroupplc.com

For more information on Parlay solutions and services, please visit our Web site at www.parlaygroup.com

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590 "Method and system for operating a bingo game on the Internet", with other Patent applications pending in other countries.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

Contacts: Parlay Entertainment Inc. Tyler Schwartz Communications Specialist +1 (905) 337-6532 tylerschwartz@parlaygroup.com

Unibet Group plc Inga Lundberg Investor Relations +44 870 145 2423/+44 788 799 6116 Inga.lundberg@unibet.com

SOURCE:  Parlay Entertainment Inc.